Remote Brand Manager - Hybrid Role

Job Overview

Join a prestigious family-owned winery as a Brand Manager, where you will play a crucial role in defining the future of our distinguished portfolio. This is a remarkable opportunity to utilize your entrepreneurial mindset, consumer-focused approach, and proficiency in brand strategy development to foster growth and innovation...

Key Responsibilities
? Develop and implement compelling brand strategies and positioning for our luxury wine brands, emphasizing unique selling propositions that resonate with our audience.
? Create comprehensive brand marketing plans, integrating PR, paid media, partnerships, events, and retail account management.
? Oversee the execution of brand marketing initiatives, ensuring consistent messaging and adherence to quality standards across all channels.
? Manage brand budgets, revenue, and gross margin to meet financial objectives.
? Collaborate with external partners and agencies to produce innovative content and manage related projects seamlessly.
? Work in close coordination with Production and Winemaking teams on product specifications and quality control.
? Partner with Sales to implement marketing strategies effectively and ensure the availability of necessary materials to support sales efforts.
? Ensure brand strategies are effectively reflected in public relations initiatives.
? Organize special events and media pitches to elevate brand visibility and engagement.
? Represent our brands with professionalism at trade and consumer events.
? Analyze brand performance and competitive positioning in collaboration with the Sales & Marketing Analytics team.
? Identify opportunities for brand expansion across various channels and consumer segments.

Required Skills
? Strong analytical, strategic, and creative competencies.
? Proficiency in brand strategy, marketing communications planning, and budget/P&L management.
? Exceptional presentation and communication abilities.
? Capability to manage multiple priorities and thrive in a dynamic, fast-paced environment.
? Self-driven and collaborative with excellent interpersonal skills.

Qualifications
? Bachelor's degree plus a minimum of 4 years of experience in premium wine brand marketing, luxury goods, or a related beverage industry.
? Demonstrated experience in promotion, packaging, and merchandising design and execution.

Career Growth Opportunities

This position offers a unique pathway for professional growth and the chance to spearhead brand innovation initiatives within the luxury wine sector, presenting opportunities for skill enhancement and career advancement in a reputable family-owned establishment.

Compensation And Benefits
? Competitive salary range of (120K to )140K, commensurate with experience.
? This hybrid role requires onsite presence from Tuesday through Thursday and allows for remote work on Mondays and Fridays.
? Employment is contingent upon successful completion of a background check.

Employment Type: Full-Time

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