Industry Product Marketing Manager, Healthcare & Life Sciences

Welcome to Amazon, where innovation and customer obsession are at the core of everything we do. We are seeking a highly motivated and experienced Industry Product Marketing Manager to join our Healthcare and Life Sciences team. As an Industry Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans for our healthcare and life sciences products, driving growth and adoption in this critical industry. We are looking for someone who is passionate about making a meaningful impact in the healthcare and life sciences space, and has a strong understanding of the industry, competitive landscape, and customer needs. If you are a driven and results-oriented individual with a strong background in product marketing and a deep understanding of the healthcare and life sciences industry, we would love to hear from you.

Develop and execute strategic marketing plans for healthcare and life sciences products to drive growth and adoption in the industry.

Conduct market research and analysis to understand customer needs, competitive landscape, and industry trends.

Collaborate with cross-functional teams to develop product positioning, messaging, and go-to-market strategies.

Create compelling product content, including but not limited to product presentations, sales collateral, and website content.

Conduct customer and market segmentation analysis to identify key target audiences and develop targeted marketing campaigns.

Track and analyze key metrics and performance indicators to measure the success of marketing initiatives and make data-driven decisions.

Work closely with sales teams to provide them with the necessary tools and resources to effectively sell healthcare and life sciences products.

Develop and maintain strong relationships with key industry stakeholders, including customers, partners, and industry influencers.

Stay updated on industry trends, regulations, and competitive landscape to identify new opportunities and potential threats.

Collaborate with product management teams to provide input on product roadmap and identify new product opportunities based on customer needs and market trends.

Monitor and report on the performance of healthcare and life sciences products, providing insights and recommendations for improvement.

Act as a subject matter expert on healthcare and life sciences industry, providing insights and guidance to internal teams and external stakeholders.

Continuously strive to improve customer satisfaction and retention through innovative marketing initiatives and strategies.

Mentor and develop junior marketing team members, providing guidance and support to help them grow in their roles.

Amazon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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