Digital Media Buyer - Google Ads Specialist

Digital Media Buyer - Google Ads Specialist Potential Energy Coalition, Inc... Reports to: Senior Performance Marketing Manager Location: Remote Type: Full-Time Employee Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy Coalition exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action. We?re now seeking to hire a Digital Media Buyer, Google Ads Specialist to play an integral role on the team by supporting multimedia campaigns included but not limited to Science Moms, Powered by Michigan, Labor Dads, Not Today Doomsday, Vote Like A Madre as well as state and international initiatives. Video is key to growing our audience reach and engagement for our climate awareness and action campaigns (ex: https://sciencemoms.com). The Digital Media Buyer will be responsible for planning, purchasing, daily channel monitoring, reporting and optimization. This is an opportunity to be a part of Potential Energy Coalition?s in-house media team. The ideal candidate has complete knowledge of and passion for the Google Ads landscape (DV360, SA360, etc.); is comfortable with analytics, insights, and measurement, and is a proactive, enthusiastic self-starter. In addition, this person must be able to work across multiple groups within the marketing team and across departments. They will be proactive, results-driven, expert multi-tasker, and an excellent communicator. This role also often requires knowing how to build the plane as we fly it. Our team members are not afraid to roll up their sleeves while also leading the charge, providing many opportunities to maximize your and our impact. Our environment is a unique blend of non-profit mission driven work supported by a high caliber team that comes largely from the private sector. We are also a close-knit, dedicated, and fun group of colleagues who strive to create a culture of support, opportunity, and inclusion. If this sounds like the right environment for you, come join us ? we can't wait to meet the next member of the team! Responsibilities: ? Manage and execute paid distribution of campaign/brand content (YouTube, search, display, etc.) for advertising campaigns ? Execute campaigns in Google Ads including set up, daily budget pacing, optimizations, and reporting ? Manage YouTube display, YouTube video and google search campaigns, seamlessly integrating with the rest of the media mix. ? Create and maintain audiences in the platforms for targeting, remarketing, cross-channel integrations, sequencing, contextual audience building, etc. ? As a key member of the in-house media, performance marketing and analytics team, produce reporting and campaign insights on a regular and/or ad-hoc basis. This includes GA4 performance on websites of multiple ad channels including paid search, Youtube, Google Ads traffic, organic search. ? Participate in strategic planning to guide and prioritize growth and impact of our digital video, paid search and display practice. ? Ensure full, on-time, and efficient delivery of advertising campaigns, especially during tent-pole events (eg. Earth Day) and other cultural moments when we amplify content across channels. ? Work with the internal media team to accurately track billing and reconciliation of impressions and spend on actualized invoices. ? Communication with external partners, including client or agency teams, vendors. ? Manage ongoing relationships with Google representatives for innovation and troubleshooting. ? Implement best practices for copy, creative, and audience targeting in the Google Ads environment with oversight from the media and brand teams. Qualifications: ? Minimum of 4-5 years as a digital buyer at a brand, publisher, agency, or similar. ? Expertise in the Google Ads environment ? Familiarity with other digital media platforms is valued but not required: (e.g. The Trade Desk, Meta (FB/IG), TikTok, LinkedIn, Twitter). ? Expertise in Youtube video advertising for all objectives along the marketing funnel. Must be highly proficient in skippable/non-skippable, Trueview, Discovery, bid strategies, audience targeting strategies from contextual, custom uploads to remarketing, brand lift studies and more. ? Proven experience implementing campaigns for awareness/persuasion objectives, acquisition lower funnel experience valued not required. ? Expertise in Paid Search via Google Ads (experience with Bing a bonus). Demonstrate experience in building keyword lists, developing ad copy for paid search, integration with SEO, guiding the organization in the best use of search for our campaign objectives. ? Experience with a range of digital marketing related to search and Youtube including in-platform and contextual audience building, onsite (website) pixels for retargeting/remarketing , Google Tag Manager, GA4, ad testing, marketing funnel design, landing page optimization. ? Strong analytical skills with the ability to comfortably translate large data sets, Google/Excel sheets, into actionable takeaways and insights ? Hands-on experience working with first party CRM lists and/or voter file audiences (TargetSmart, Catalist) to create custom audiences (both exact-match and look-alikes) ? Certifications in relevant platforms: Google Ads Search, Google Analytics, Microsoft Ads, Google Ads Video, Google Shopping Ads, Google Ads Display, DV360, GA4 not required but welcomed ? Exceptional attention to detail and organizational skills ? Entrepreneurial, comfortable working in a fast-moving environment and positive ?can do? attitude ? Strong strategic thinker, quick learner and good listener and collaborator ? Excellent problem-solving skills; able to connect the dots and see outcomes and possibilities that go beyond specific numbers ? Strong verbal and written communication skills (experience with client-facing communication a plus) ? Bachelor?s degree or higher ? An interest in fighting climate change We offer a competitive salary and benefits package, including ? Salary Range: $75,000-85,000 annually ? 100% medical premiums covered by PE, $0 copays, $0 deductible (in-network) ? Dental & Vision ? 401K eligibility on first day of employment, with up to 6% match on contributions ? And more! Potential Energy is an equal opportunity employer, committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. PE?s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working

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