Digital Payments Marketing Strategy

About this role: Wells Fargo is seeking a Senior Lead Marketing Consultant to lead Digital Payments Marketing Strategy within Consumer, Small and Business Banking (CSBB) Marketing. This role is part of the CSBB Digital Engagement Marketing organization, responsible for engaging customers with our digital banking, investing, and financial goal setting experiences. This role will help define how we position and market our growing suite of digital payments experiences with the goal of improving customer satisfaction, brand favorability, deepening, and retention. Learn more about the career areas and lines of business at wellsfargojobs.com In this role, you will: Develop the overall marketing strategy to bring to market our Wells Fargo digital payments offerings, including audience analysis, targeting and channel strategy, positioning and messaging Engage with market research, product, marketing, segment and channel partners, cross-functional groups and vendors to lead the mobile growth... marketing strategy development, identifying resulting actions needed by partners to ensure successful marketing delivery Continually assess and optimize marketing plan and forecast for key customer audiences, prioritizing top marketing opportunities based upon expected outcome Manage complex marketing plans including test and learn agendas to drive a cohesive approach to marketing across cross-functional groups and customer segments Serve as a subject matter expert in customer and digital marketing Provide vision, direction, and expertise to more experienced leadership on implementing significant business solutions that are large scale, highly complex initiatives across organizational boundaries requiring new strategies and thinking Required Qualifications: 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education 5+ years of Marketing or Product experience with Digital Payments offerings, including digital wallets, P2P, money movement, mobile card controls Desired Qualifications: Experience with emerging digital payments trends and best practices Experience with payments scam/fraud education and prevention strategies Experience with marketing mobile app solutions Experience in customer analysis to create go to market strategy Experience influencing cross functionally Experience communicating and presenting complex information to multiple levels of the organization Experience creating a strategic marketing roadmap Integrated marketing experience Multi-segment marketing experience Financial Services experience Job Expectations: This position offers a hybrid work schedule. This position is not eligible for Visa sponsorship. Posting Location(s): 401 S Tryon St. ? Charlotte, North Carolina 333 Market St. ? San Francisco, California 150 E 42nd St. ? New York, New York 1755 Grant ? Concord, California Required locations listed above. Pay Range: New York, New York: $133,300-$237,100 annual base. San Francisco, California: $133,300-$237,100 annual base. Concord, California: $133,300-$237,100 annual base. Salary range is determined by location of the job. May be considered for a discretionary bonus. Please note: Job posting may come down early due to volume of applicants. Pay Range $111,100.00 - $237,100.00 Benefits Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees. 401(k) Plan Paid Time Off Parental Leave Critical Caregiving Leave Discounts and Savings Health Benefits Commuter Benefits Tuition Reimbursement Scholarships for dependent children Adoption Reimbursement Posting End Date: 27 May 2024 *Job posting may come down early due to volume of applicants. We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit?s risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 47 on Fortune?s 2023 rankings of America?s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at www.wellsfargo.com LinkedIn: https://www.linkedin.com/company/wellsfargo For questions on how to search and apply, visit our frequently asked questions

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