Business Analyst OR Product Owner

Role: Business Analyst OR Product Owner

Location: REMOTE

Job Summary:

We are seeking an experienced Business Analyst/Product Owner to support our product development and implementation projects, with a particular focus on SproutLoud, a comprehensive Through-Channel Marketing Automation (TCMA) platform. The ideal candidate will have proven experience in business analysis and product ownership, driving requirements gathering, process optimization, and supporting cross-functional teams in delivering solutions that meet both business and technical objectives.

Key Responsibilities:

Serve as the Product Owner for projects involving SproutLoud implementation and optimization.

Gather and document detailed business requirements by engaging stakeholders across different business functions, ensuring alignment with business needs.

Act as a liaison between the business, IT, and external vendors to ensure successful delivery of product features and functionality.

Develop user stories, use... cases, and acceptance criteria to support development teams in creating solutions that meet customer needs.

Conduct gap analysis, process mapping, and workflow documentation to support the implementation of SproutLoud and other marketing automation tools.

Work closely with project managers, developers, and QA teams to ensure timely delivery and proper testing of the implemented solutions.

Manage and prioritize the product backlog, ensuring alignment with overall business objectives.

Monitor project progress, report on key milestones, and manage stakeholder expectations throughout the project lifecycle.

Lead training and onboarding sessions for end users, ensuring a smooth adoption of the SproutLoud platform.

Identify risks and opportunities, providing recommendations for improvements in the system and processes.

Collaborate with marketing, sales, and IT teams to ensure seamless integration and optimal use of SproutLoud's features.

Qualifications:

Bachelor's degree in Business Administration, Computer Science, Information Systems, or a related field.

5+ years of experience as a Business Analyst or Product Owner, with at least 2 years of experience in marketing automation or similar tools.

Demonstrated experience supporting the implementation of SproutLoud or similar TCMA platforms is a must.

Strong understanding of marketing workflows, digital campaigns, and multi-channel marketing strategies.

Proven experience with Agile and Scrum methodologies.

Exceptional analytical, problem-solving, and communication skills.

Ability to manage multiple projects and prioritize tasks effectively.

Experience with project management and business process management tools (e.g., JIRA, Confluence, MS Project).

Knowledge of API integrations, data mapping, and reporting tools is a plus.

Preferred Qualifications:

Certified Scrum Product Owner (CSPO) or similar certification.

Experience in the IT, digital marketing, or advertising industries.

Familiarity with other marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) is advantageous.

Benefits:

Competitive salary and benefits package.

Opportunity to work with innovative marketing automation tools.

Growth and development opportunities in a dynamic work environment

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