Amazon Digital Advertising Specialist

Location: Remote

Department: Marketing...

Reports To: Amazon Ecommerce Manager

Work Schedule: Monday - Friday, 9:30 AM - 6:30 PM (Chicago Time)

Company Overview: MakarttPro is a leader in the nail industry, offering innovative and high-quality products to both professionals and consumers. We are looking for a results-driven Amazon Digital Advertising Specialist to join our team and help us optimize our presence on Amazon. This is a fully remote role, providing the flexibility to work from anywhere while contributing to a dynamic and growing company.

Job Summary: The Amazon Digital Advertising Specialist will be responsible for managing and optimizing our Amazon advertising campaigns to drive sales and increase brand visibility. This role requires a deep understanding of Amazon?s advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. The ideal candidate will have a proven track record in managing successful Amazon ad campaigns and will be able to work independently to achieve the company?s advertising goals.

Key Responsibilities:

Amazon Advertising Campaign Management:
? Develop, execute, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
? Monitor campaign performance and make data-driven adjustments to improve ROI and drive sales growth.
? Conduct keyword research and bid management to ensure ads are targeting the most relevant and high-converting search terms.
? Manage daily advertising budgets, ensuring optimal spending efficiency and effectiveness.

Performance Analysis & Reporting:
? Analyze campaign data to identify trends, insights, and opportunities for improvement.
? Create regular reports on campaign performance, including key metrics such as CPC, CTR, ACOS, and overall sales impact.
? Provide actionable recommendations based on data analysis to continuously improve advertising strategies.

Product Listing Optimization:
? Collaborate with the content and design teams to ensure product listings are optimized for search and conversion, including titles, bullet points, descriptions, and images.
? Implement and test various ad creatives and copy to improve ad performance.

Competitor Analysis:
? Conduct regular competitor analysis to identify new opportunities and stay ahead of industry trends.
? Adjust strategies based on competitive insights to maintain a competitive edge.

Collaboration & Communication: ? Work closely with the marketing team to align Amazon advertising strategies with overall brand and marketing goals. ? Communicate regularly with stakeholders to keep them informed of campaign performance and key initiatives. ? Qualifications: ? Minimum 5 years experience in managing Amazon advertising campaigns with a track record of success. ? Deep understanding of Amazon?s advertising platform and tools, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. ? Strong analytical skills with the ability to interpret data and make data-driven decisions. ? Proficient in using Amazon Seller Central and advertising dashboards. ? Excellent communication and collaboration skills. ? Ability to work independently and manage multiple campaigns simultaneously. ? Strong organizational skills and attention to detail. ? Experience in the beauty or nail industry. ? Familiarity with other e-commerce advertising platforms (e.g., Google Ads, Facebook Ads) is a plus

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