Associate Digital Marketing Manager

About the Role:
Little Spoon is seeking an Associate Digital Marketing Manager to join our Growth Marketing organization. In this critical role, you will be responsible for the executional aspect of large-scale social & programmatic media strategies, including campaign set-up, day-to-day campaign management, monitoring bids/budgets/ad set performance, creative rotation, optimizing against our target KPIs, and owning all campaign and creative performance reporting. The ideal candidate is relentless, data-driven, creative, and thrives in a fast-paced environment. This role will be based in our New York City headquarters or remotely from anywhere in the United States.
What You?ll Do:
? Own the executional aspect - campaign setup, pacing, optimization, creative rotation, etc. - of social & programmatic channel campaigns
? Analyze campaign performance, creative performance, identify trends, and proactively recommend opportunities for performance improvement at a weekly and monthly cadence
? Execute structured tests around creatives, audiences, and bid strategies
? Blend creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving and campaign management
? Work with ad platform vendors to drive campaign performance and ensure campaigns are leveraging the latest ad technology
? Partner with Marketing Analytics and Product teams to troubleshoot technical bugs or develop performance monitoring, reporting, or tracking needs
? Juggle multiple projects and prioritize time while working in a dynamic, fast-paced, and growing organization without structured processes in place
What You?ll Need:
? 1-3 years of experience in digital campaign execution
? Strong understanding of major social & programmatic platform algorithms, ad products, and optimization levers
? Experience in Meta and/or TikTok platforms is a strong bonus
? Experience in Google Ads, The Trade Desk, DV360, and/or other major programmatic platforms is a strong bonus
? Intermediate Excel skills required (vlookups, pivot tables)
? Ability to deeply analyze data and tell a story in weekly campaign performance reporting and monthly creative performance reporting
? A relentless desire to monitor and optimize to performance objectives
? Ability to thrive in gray area and independently chart a course for execution
? A go-getting attitude who is passionate about driving business results and working in a fast-paced environment
? Strong attention to detail is required
? Strong verbal and written communication skills is required
About Little Spoon:
Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents? lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby?s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 50 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.
Recent accolades include:
?? Inc. Best Workplaces
?? Inc. 100 Fastest Growing Companies
?? Fast Company Brands That Matter
?? EY Entrepreneur of the Year Finalist
If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.