Lead Generation Specialist, Distance Learning Higher Education (Remote)

Position Summary:

Serves a support role for the Distance Learning Sales team. The Lead Generation Specialist will play a key role in building a robust pipeline of qualified leads to meet and exceed business plans, sales quotas, and overall company objectives. This position requires a dynamic individual with strong communication skills, a self-motivated work ethic, and the ability to leverage various channels to engage potential clients. The focus will be on sourcing leads that not only have a genuine need for Distance Learning solutions but also possess the potential to convert into long-term, customers. High-quality leads should demonstrate clear interest and alignment with the company's products, services, and target market.

Primary Responsibilities:

1. Conduct in-depth college and high school distance learning research to identify potential institutions and for-profit entities who could benefit from Carolina Distance Learning solutions. This includes researching institutions? online needs, trends, and key decision-makers to pinpoint the right prospects. Leads should be aligned with the Distance Learning ideal customer profile (ICP).

2. Enter and maintain all qualified leads into Salesforce following protocols to initiate sales outreach by the Business Development Manager team. Only leads with clear potential to move through the sales funnel should be prioritized.

3. Actively engage in cold calling to identify potential clients and decision makers.

4. Leverage social media platforms such as LinkedIn to identify decision-makers in relevant industries.

5. Cultivate prospective relationships by initiating communications and conducting follow-up to move opportunities through the sales funnel.

6. Coordinate and schedule course design calls between prospective customers and their assigned Business Development Manager.

7. Leverage social media platforms such as Linked In to identify decision-makers in relevant industries.

8. Collaborate with the Senior Distance Learning Sales Manager and Business Development Manager team to identify key areas for research.

Secondary Responsibilities:

1. Performs other administrative duties as required.

Qualifications:

Education: High School diploma or GED required.

Experience:

• Experience in lead generation and sales

• Excellent communication and interpersonal skills

• Ability to work independently and as part of a team

• Strong organizational and time management skills

• Proficiency in using lead generation tools and CRM software

• Ability to analyze data and make data-driven decisions

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:
? 401(k)
? 401(k) matching
? Dental insurance
? Health insurance
? Paid time off
? Vision insurance

Shift:
? 8 hour shift

People with a criminal record are encouraged to apply

Work Location: Remote

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