Senior Analyst, Offsite Activations & Operations - Orange Apron Media
Position Purpose:
The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities: ? 15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization ? 30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs ? 10% Partnership - Partner with site testing team to define and determine most effective customer experience ? 30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources ? 15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns
Direct Manager/Direct Reports:
? This position reports to the Manager, Orange Apron Media
? This position has 0 direct reports.
Travel Requirements: ? Typically requires overnight travel less than 10% of the time.
Physical Requirements: ? Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
? Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications: ? Must be eighteen years of age or older. ? Must be legally permitted to work in the United States.
Preferred Qualifications: ? Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) ? 3+ years desired ? Experience creating media plans and paid media strategy for brands and clients ? Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations ? Values & behaviors: ? Exceptional client service to internal and external stakeholders ? Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews ? Attention to detail; oversees activation detail and campaign QA with the level of accuracy required ? Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms ? Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams
Minimum Education:
? The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
Preferred Education:
? No additional education
Minimum Years of Work Experience:
? 3
Preferred Years of Work Experience:
? No additional years of experience
Minimum Leadership Experience:
? None
Preferred Leadership Experience:
? None
Certifications:
? None
Competencies:
? Action Oriented
? Collaborates
? Drives Engagement
? Communicates Effectively
? Customer Focus
? Drives Results
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