Senior Director, Customer Marketing & Stewardship

Location(s): United States of America City/Cities: Remote Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: May 17, 2024 Shift: Job Description Summary: At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an... opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands ? ensuring that each brand connects deeply with local consumers in ways that scale globally. What You will Do for Us: The position will serve as central point of ownership of Ahold Delhaize Shopper Marketing for [5] Divisions of Ahold Delhaize USA (ADUSA)? Giant Food, Giant/Martins, Stop & Shop, Hannaford, & Food Lion for DSD (direct store delivery store) & Warehouse. This role integrates shopper strategies from the ADUSA blueprint with Coca-Cola brand priorities to strategically plan & build digital programming to support omni-channel execution that delivers system performance. Including Retail Media planning & execution + collaborative partnership programs with key CPG (consumer packaged goods) partners. Position will also serve as the Project Leader for strategic projects led by the Frontline Marketing (FLM) organization (as an example, optimizing digital shelf process internally & across retail partners) and coordinating across FLM Shopper Marketing where a unified voice is required across channels (e.g., helping usher in Retail Media 2.0 in partnership with Connected Commerce) Lead the narrative of how NAOU is building loved brands sustainably within retail channels and key bottler territories. Responsible for creating quarterly stewardship templates to be used with National Retail Sales teams and key Franchise partners to tell the holistic narrative of how NAOU is building Loved Brands Produce summary content and steward team performance and updates for retail, marketing, and franchise performance routines. REQUIREMENTS: Bachelor's Degree Required, master's preferred. 12 years minimum experience in marketing, brand, shopper, and/or commerce Analytical skills for data interpretation and strategy development. Brand Management (building and maintaining strong brand health). Category Management (managing product categories for optimal sales). Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation) Financial, Revenue Growth Management (RGM), and P&L Acumen. General Management Mindset. Influencing without authority. What We Can Do for You: Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating. Expansive & Diverse Customers: We focus on a diversified and large range of customers each day. Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day. Skills: Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Collaborating for Value, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Negotiation, Portfolio Management, Problem Solving, Quantitative Research, Story Telling, Social Media Strategies, SWOT (strengths, weaknesses, opportunities, and threats) Analysis Skills: Pay Range: $175,000 - $201,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what?s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ? curious, empowered, inclusive and agile ? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we?re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We?re glad you?ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive

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