Senior Manager - Lifecycle Management

Find your future at United! We?re reinventing what our industry looks like, and what an airline can be ? from the planes we fly to the people who fly them. When you join us, you?re joining a global team of 100,000 connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.

Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world?s biggest route network. Connect outside your team through employee-led Business Resource Groups.

Create what?s next with us. Let?s define tomorrow together.

Our Marketing and Loyalty team is the strategic force behind United?s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers? familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that?s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus? building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go. Job Overview and Key Responsibilities:

The Senior Manager - Lifecycle Management is responsible for the strategic direction of United's customer lifecycle strategy. The role will help develop member segmentation initiatives, recognition opportunities, create and sustain programs designed to drive members up the lifecycle chain. This role will have a focus on new member acquisition and member engagement/retention, and work on extracting and analyzing data to help support internal initiatives.
? Lead team which will execute and help develop programs to promote engagement and retention of current MileagePlus members.
? Develop strategy for lifecycle team including generating insights on customer segments and then developing growth/targeting opportunities specific to each member segment.
? Collaborate with leaders in Sales, Marketing, Revenue Management, and Customer Strategy & Innovation teams to integrate lifecycle strategy across functions, and develop initiatives that generate incremental revenue and increase loyalty to United.
? Lead member recognition strategy and execution with the goal of improving customer satisfaction

NOTE: This position provides a hybrid work arrangement that includes approximately 50% of the time working onsite at our Chicago office location and 50% remotely.

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the ?desired? qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!
What?s needed to succeed (Minimum Qualifications):
? Bachelor's degree in Business Administration, Marketing or related major
? 6 years of relevant professional experience
? 1 years of experience leading a team
? Knowledge and demonstrated use of Microsoft PowerPoint, Excel, Word;
? Basic knowledge of data mining skills (SQL, Power BI, Foundry, etc.)
? Strong leadership skills, excellent written and verbal communication skills, strong analytical skills
? Ability to collaborate with multiple teams on different projects simultaneously
? Must be legally authorized to work in the United States for any employer without sponsorship
What will help you propel from the pack (Preferred Qualifications):
? Master's degree or MBA
? Knowledge of loyalty programs
? 3 years in marketing or customer engagement
? Knowledge of airline or travel industry