Amazon/Ecommerce Account Manager

Reporting to a VP, Sales, the Amazon/E-Comm Account Manager is responsible for overseeing, leading, and monitoring the Amazon business for each of the Divisions. This includes both Seller and Vendor Central accounts. The Amazon & E-Comm Manager will be a lead contact for Advantus working with the different outside E-Commerce Reps and business partners including Digital Marketing Service... providers.

Responsibilities
? Collaborates with the Division Directors and VP, Sales to develop and implement the Amazon sales strategies.
? Work with Division to determine which items should be set up on Amazon and the appropriate platform.
? Review List Prices and make updates as necessary.
? Manages Customer Returns Analytics Reports (BEATS Program) including:
? Analyze performance of products, filter ASINs by return Rate, and review the top issues.
? Create an action plan to fix defects. Includes updating the detail page to more accurately reflect the product or make changes to the product to better meet customer expectations.
? Reviews ?Opportunity/New Program? emails from Amazon to vet and determine potential pursuit of opportunity.
? Works with Division and Rise on promotions to run on Amazon (Prime Day) and with Sales Ops/Graphics to implement internally.
? Utilizes Helium 10 platform to measure success across enrolled Ecommerce accounts.
? Reviews Scorecards/ASIN Recommendations and works to determine changes needed to improve:
? o A+ content
? o Reviews
? o Videos
? o 4+ Images
? o 360 Images
? o 3+ Bullets
? o Relevant attributes
? o Dimensions
? Reviews and acts on recommendations through SIPP Portfolio & Opportunities Review.
? Monitors buy box performance and evaluate the competitive retail landscape on Amazon as well as other E-Comm sites
? Works with Divisions to manage the Vendor Central business as well as manage key third-party resellers
? Leads efforts to manage various key E-Comm sites like Walmart, Overstock, Wayfair, and others as needed based on the Division
? Serves as primary contact for assigned E-Comm customers for the Divisions
? Identifies cross-sell opportunities for penetrating existing customers with new products.
? Analyzes sales trends, buying habits, product mx, and other customer data to make proper product recommendations.
? Analyzes sales KPIs, growth/lost business, upsell opportunities and provides actionable recommendations for improvements.
? Coordinates with the Shared Services departments as necessary to execute Amazon and E-Comm objectives.

Requirements: ? Bachelor?s degree. ? Minimum 3-5 years? experience directly managing Amazon business ? Minimum 3-5 years? experience working with other E-Comm retail sites and 3rd party resellers ? Thorough understanding of SEM, Keyword strategies, and SEO content ? Experience working with Helium 10 ? Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail ? The ability to work in a team environment, prioritize work assignments and act independently to resolve potential conflicts ? Excellent listening, negotiation, and presentation abilities ? Adaptability and strong problem-solving skills. ? Understanding of consumer behaviors and industry trends. ? Some travel required.

EOE

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