Senior Manager, End-to-End Connections & Media

Location(s):
United States of America
...
City/Cities:
Atlanta

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
September 20, 2024

Shift:

Job Description Summary:

The Senior Manager, E2E Connections and Media role is responsible, in partnership with Brand Marketers, Content Partners and the broader cross-functional marketing community, for building and orchestrating best-in-class brand End to End (E2E) connection plans across most relevant paid, earned, owned, and shared connections points for the U.S. market. In addition, this individual will develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points along the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies historical learnings (including Marketing Mix Modelling), and applying latest industry and marketplace knowledge.

The ideal candidate will be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.

The Senior Manager, E2E Connections and Media also directs the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.).

Function Specific Activities:
? Experienced in strategy and architecture development, connections planning across Owned, Earned, Shared and Paid, with a functional expertise in media planning and investment
? Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the industry + agency partner direction.
? Identify, nurture and leverage external industry and agency partnerships. Serve as the day-to-day manager of E2E plans, industry partners + agency deliverables.
? Provide a consumer-first lens to all E2E plans and drive vision across a broad cross-functional team of internal and external constituents including Brand, PR, Content, Assets, Legal, Business Affairs
? Understand and able to simply communicate complex trends in the media landscape and consumer media behavior

Education: Bachelor's Degreerequired

Related Work Experience:
? 7-10 years of experience in a client-side or agency-side Media Planning or Investment role; complimented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints
? High level of acumen on digital media (incl. programmatic) and paid social.
? Understanding of media measurement and full funnel measurement
? Has worked in a highly matrixed, cross-functional organization.
? CPG experience an asset, broad industry experience preferred.
? Experience on large, multi-channel marketing campaigns incl. integrated media partnerships

Preferred Qualifications: Strategic thinking, strategy development, marketing expertise, has worked in areas of communication inclusive and beyond paid media (e.g. Connections Planning and Investment, Brand Marketing, Content, Public Relations, Shopper Marketing, etc.), knowledge of current brand and consumer marketing trends, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, social media, search, etc.

Technical Skills:
? Solid strategic thinking and ideation
? Project and relationship management skills
? Connections planning and investment across paid and beyond touchpoints
? Leadership acumen
? Superior Influencing and Storytelling Skills
? Adept data and analytics knowledge and application
? Strong Financial Acumen

Skills:
Agency Management, Communication, Connections Planning, Creativity (Inactive), Data Driven, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Influencing, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Project Management

Pay Range:
$126,000 - $147,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws

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